Witch

The boys-next-door group apparently had been rebelling these days as what they’re presenting are far from how they were back the ‘Would you be my girlfriend’ era. Those cute, cringe-dols had recently released another song out of the cute label and into the mature, hot label. The boys of Boyfriend, returned with something you don’t want to be in a relationship with: Witch! The video had a different vibe from the other Boyfriend videos. It wasn’t the dramatic type like the ‘Don’t Touch My Girlfriend’ and ‘Janus’ videos nor was it the up-tempo, cute vibe as the ‘Boyfriend’ and ‘Lovestyle’ videos.

Following ‘Obsession’ which I supposed, in my opinion, was a great song that showcased the group’s capability –not just physically, as it was a change in their image especially that Hyunseong (who would have thought the awkward Hyunseong had that in him) But it was also a change of them in musicality, the whole ‘Obsession’ album was made up of melodramatic and hip pop songs but we are not talking about that here. Let’s move back to track: Witch. From a score of 1-10, with 1 as the lowest, I’m giving this comeback a 8.5; I’m not disappointed, in fact I was amused and proud of my boys (not literally, but speaking in a bestfriend heart) as they are growing into men.

The song was weird but at the same time deep. The line “cause your body goes boom bara boom’ doesn't really make any sense right? But once they sang it, it’ll get you hooked and no matter how idiotic you might sound to the public, makes you sing it aloud and even shamelessly bob your head in the beat. The song’s a love song alright, you don’t expect love songs be in a slow-ballad form in this industry. It even has lyrics that make your fingers and toes curl, once you search on for the translation. Behind all the fangs and that slight violence in the video, there lies the hidden cheekiness of the group that never faded since their first debut song.

The video was pure ‘thumb up’ factor for me. From the members’ appearances, the transformation of being un-humanly had a really good effect especially to Kwangmin who looked the best in the video for me (sorry Donghyun, your skin is white but not that for seduction) The setting, that ancient, worn out feeling was really good. Though in every love song a girl is almost always present and this video doesn’t make an exemption as a girl makes her appearance. But it’s not any other presentation though as in the end the girl takes that of the part of the antagonist in the story, which was a unique use of the girl they are describing in the song as gorgeous and dangerous. While watching the video, I suggest you take moments to really study their features and fawn at them, may it be with or without fangs.

The dance was Boyfriend-level, having a group with good dancers those types of hard dances won’t be hard. Since the I Yah era down to Obsession, Boyfriend had been really into great routines that involves a lot of jumping, clapping and the such that makes the dance even more amusing to watch. In the video, there was shown a usage of curtain while they dance; though I’m still to anticipate that during their live performances, the curtain might either bring them up to satisfaction or down to regret. Speaking of live performances, I expect some contact and good costumes to show the eccentric concept unlike the Obsession wardrobe, where it was supposed to make them look cool but it just made Minwoo look like a lost kid in the park.


Hooray to Boyfriend for winning #1!